MorningEast LLC

We build and run our own AI-operated businesses.

MorningEast LLC is a newly formed, bootstrapped New York company. We operate a cross-border B2B storefront and are developing a consumer app, using Claude and other AI tools across content, development, and operations.

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What we build

A small number of businesses we run ourselves, with AI doing much of the day-to-day work.

01

Cross-border B2B e-commerce

Our own B2B storefront for industrial and lab equipment, serving international buyers. We use AI to produce clear English product content, draft replies to buyer inquiries, and write storefront and listing copy. We also draft ad creatives and plan how to test and measure campaigns.

02

Menu Tales In development

A consumer app that helps people understand dishes and food culture by reading restaurant menus with AI.

03

Agent workflows

Internal agent workflows for research, development, and day-to-day operations, using Claude (API and Claude Code) alongside other tools.

How we work

A deliberately small, AI-native company.

Small and focused

A founder-led company that keeps scope tight and works on real problems in the businesses we run.

Human in the loop

Writing, coding, research, and operations run through AI-assisted workflows, with a human reviewing everything before it is published.

Contact

We'd be glad to hear from you.

Email
sheldon@morningeast.dev
Location
New York, USA